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220 V.

The brand needed a revamp, mainly updating its identity but keeping the strong features of its logo, that is, its layout, hierarchy and its intense blue color code.

Challenge and Results.

The brand needed a revamp, mainly updating its identity but keeping the strong features of its logo, that is, its layout, hierarchy and its intense blue color code.

In addition, a new 10.5oz can was designed. In this case, the product contains more caffeine so the objective was to position it for night consumption. The design line used for the PET version was also used for this pack, but the product differentiation was prioritized.

The new 220V product image together with the new can design was launched at the end of April 2013.

  • IndustryFood & Beverages
  • DisciplinePackaging Design
  • CountryEcuador
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