Andes is new ABI Brand for the Argentinan market. It’s brewed with one of the most pure water of the world from the Andes of Mendoza.
Challenge and Results.
Andes is new ABI Brand for the Argentinan market. It’s brewed with one of the most pure water of the world from the Andes of Mendoza. The new brand competes at the “core plus” segment and its main feature is its source of origin.
BridgerConway developed all hard materials both for on and off channels. The first challenge for the agency was to find an element from Mendoza for the brand to own. A location research was done in order to reach two materials: real stone and distressed wood, which combined with metal mesh (seen in the rubbles, here used as stone holder), white ceramics and rusted metal (that brings the copper color of beer).
Using these materials several assets were designed: premium and mainstream racks, coolers and corners. Although playful soft materials where also designed, following the main campaign that uses drawings of the French artist and graphic designer Jean Jullien.
- IndustryAlcoholic Beverages
- DisciplineTrade & Industrial Design