Work - BridgerConway



Once again CBC Guatemala has chosen BridgerConway for the brand image redesign of a major competitor in the Central American market: Aqua Pura mineral water.

Challenge and Results.

This project involved the redesign of the brand, packaging and brand manual, for a product with presence in Guatemala, El Salvador, Honduras, Nicaragua, Jamaica and Ecuador.

We focused on a growing group of consumers, those related with ecology and back-to-roots philosophy. For the logo redesign, we chose colors associated with nature, and curved forms that implied concepts such as modernity and simplicity. The brand image is settled in a sleek and ergonomic design. Also, the bottle is made with 100% recycled eco pack, which leaves a greener footprint on the environment and strengthens the relationship with the consumers.

  • ClientLivsmart
  • IndustryFood & Beverages
  • DisciplinesBranding & Communication, Packaging Design
  • CountryGuatemala
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