Once again CBC Guatemala has chosen BridgerConway for the brand image redesign of a major competitor in the Central American market: Aqua Pura mineral water.
Challenge and Results.
This project involved the redesign of the brand, packaging and brand manual, for a product with presence in Guatemala, El Salvador, Honduras, Nicaragua, Jamaica and Ecuador.
We focused on a growing group of consumers, those related with ecology and back-to-roots philosophy. For the logo redesign, we chose colors associated with nature, and curved forms that implied concepts such as modernity and simplicity. The brand image is settled in a sleek and ergonomic design. Also, the bottle is made with 100% recycled eco pack, which leaves a greener footprint on the environment and strengthens the relationship with the consumers.
- IndustryFood & Beverages
- DisciplinesBranding & Communication, Packaging Design