This party was a festival of colors and this was present in its communication.
Challenge and Results.
This party was a festival of colors and this was present in its communication, which was shown on two TV commercials, in magazine and outdoor ads (including special interventions), on radio nontraditional advertising and on a impactful online spot with banners and posts on the brand social network. Besides the live shows of artists such as Krewella, Otto Knows and Firebeatz, some acrobats, jugglers, contortionists, and stilters performed together in a brilliant set design.
The stream of paint shot by the Life in Color performers from the stage created a lively setting when the audience located in the Paint Zone was painted in colors.
- IndustryAlcoholic Beverages
- DisciplineBranding & Communication