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Brahma SubZero.

The main challenge was to find an aesthetic way to communicate the idea of the extraordinary sensation of drinking a lager and enjoying its good taste at the same time.

Challenge and Results.

The main challenge was to find an aesthetic way to communicate the idea of the extraordinary sensation of drinking a lager and enjoying its good taste at the same time. This resulted in the concept of drinkability (“Pasa Facil”).

Its production involved shots, 3D elements and digital retouching to highlight this special concept clearly and to differentiate this proposal from the other beers.

  • ClientBrahma
  • IndustryAlcoholic Beverages
  • DisciplineBranding & Communication
  • CountryParaguay
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