BridgerConway was responsible for the campaign development and creative concept.
Challenge and Results.
Brahma latest innovation was launched recently in Paraguay. Brahma SubZero is a lager filtered at 2 degrees below zero. BridgerConway was responsible for the campaign development and creative concept.
Based on the brand history and reputation, the agency worked on a clear concept to communicate its differentiating feature from Brahma product family. A sober and balanced key visual was developed by using cold colors that communicate the product special features very clearly. Besides doing a creative action on the Internet, the campaign involved the design of outdoor pieces and communications in print media, points of sale and on radio stations.
- IndustryAlcoholic Beverages
- DisciplineBranding & Communication