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Bud 66.

‘The Perfect Night is up to you’ is just more that a communication concept of the new Bud 66 campaign. It is a statement of principles.

Challenge and Results.

‘The Perfect Night is up to you’ is just more that a communication concept of the new Bud 66 campaign. It is a statement of principles. It is what target consumers feel when they choose the best night out. It’s all up to their choices. The place, the company, and –without doubt- the beer they choose that make those enjoyable moments so special.

One of the strengths used to differentiate Bud66 from the rest of the brands was the aesthetic approach, which was little conventional for a beer. This involved minimalism, black and white and with reminiscences of the mythical Studio 54.

With Bud 66, the perfect night it’s up to you.

  • ClientBudweiser
  • IndustryAlcoholic Beverages
  • DisciplineBranding & Communication
  • CountryParaguay
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