BridgerConway developed a Global Penetration Toolkit for Budweiser's new 7oz. mini bottle and 8oz. mini can.
Challenge and Results.
BridgerConway developed a Global Penetration Toolkit for Budweiser's new 7oz. mini bottle and 8oz. mini can. The request was to create a toolkit that could be implemented in different markets around the world, and present the product in an ingenious, innovative way.
We developed on-premise tools activated by promoters, and generated new occasions by doing cross category product placement, surprise communication in unpredictable places and epic sampling ideas in the off-trade. All of them oriented towards providing a great product experience to consumers and customers.
As a result, the connection between the consumers and the new small presentations of Budweiser was successfully implemented thanks to this bold innovative Penetration Global Toolkit.
- IndustryAlcoholic Beverages
- DisciplineTrade & Industrial Design