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Budweiser POC Manual.

Following Budweiser global rebranding and repositioning, AB InBev requested BridgerConway to develop and design a manual of POS materials as a support tool and to make the brand globally consistent.

Challenge and Results.

Following Budweiser global rebranding and repositioning, AB InBev requested BridgerConway to develop and design a manual of POS materials as a support tool and to make the brand globally consistent.

The toolkit contains what we have been designing for the on and off premise channels: 28 graphic and industrial materials developed and documented in technical drawings, so that they can be available to all the global suppliers. We also collected information about the sales strategy according to the shopper mission and we worked on the product visibility layout according to the shopper path at the POS, also inside the Budweiser Global Manual.

  • ClientBudweiser
  • IndustryAlcoholic Beverages
  • DisciplineIndustrial Design
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