The project involved the integral product identity: wrap-around labels, doypacks, pouches, full-wrap bottles, all of them with the same design essence.
Challenge and Results.
The challenge was to communicate the benefits of the product using codes that can be easily interpreted in all the places where Clorox is sold, and to highlight its two main attributes: stain removal and color booster in all kinds of fabric.
Regarding design, we focused on the nature of the fabric as a key concept in order to represent the main product benefits; in this way, we reinforced the vastly popular identity of the brand. We selected five types of fabric of daily use with intense colors so as to validate the concept of product use in all the washes.
The project involved the integral product identity: wrap-around labels, doypacks, pouches, full-wrap bottles, all of them with the same design essence. Also, adaptations of the new look were carried out taking into account the great number of versions that are sold in the region (Clorox, Ayudin, Conejos).
The new designs produced by BridgerConway for Clorox can be seen in Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Puerto Rico, Dominican Republic and Uruguay.
- IndustryHome Care
- DisciplinePackaging Design