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Corona Sunsets.

Using the Corona story concept, we filmed audiovisual capsules for social networks that show several stories related to surf, music and the beach.

Challenge and Results.

Corona celebrated a new launch of the Corona Sunsets party in Punta del Este resort, an ideal place to relax, drink a fresh beer and enjoy the renowned Australian Djs Nervo ‘s music.

Using the Corona story concept, we filmed audiovisual capsules for social networks that show several stories related to surf, music and the beach, being these key values of the Corona brand. The content was jointly developed with Gravedad Zero producer.

The result of the event coverage was successful, 2 million people watched the aftermovie show, the social media content about the Corona Sunsets generated over 5% engagement and over 25.000 people started following the brand.

It was a brilliant start to year 2015! Well, there ‘s more, let’ s go for it!

  • ClientCorona
  • IndustryAlcoholic Beverages
  • DisciplineSocial Media & Interactive
  • CountryArgentina
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