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Petit Deli juices.

CBC group and Livsmart decided to unify the Juices category strategy of the whole region. Deli, brand of juices in Ecuador, is now part of Livsmart portfolio, with the support of their brand Petit.

Challenge and Results.

CBC group and Livsmart decided to unify the Juices category strategy of the whole region. Deli, brand of juices in Ecuador, is now part of Livsmart portfolio, with the support of their brand Petit.

The objective of the redesign was to strengthen the relation between Petit and Deli, improve the differentiation between the line's different flavors and to put the fruit in the center of the package giving a fresher, modern and tastier language.
The redesign reached the 5 flavors of the lines in both sizes: tetrapack and glass bottle

  • ClientLivsmart
  • IndustryFood & Beverages
  • DisciplinePackaging Design
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