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Energizometro YPF.

The Energy meter is a device that was used inside a soccer stadium to measure the intensity of the chants and cheers of the public and it also kept a conversation with them through set phrases.

Challenge and Results.

The Energy meter is a device that was used inside a soccer stadium to measure the intensity of the chants and cheers of the public and it also kept a conversation with them through set phrases.

Another energy meter was set up outside the stadium, where grown-ups and kids were filmed chanting and cheering on Argentina National Team.

The activation involved giving out caps and branding the stadium with YPF static banners that contained a simple concept to show its passion for our National Team blending with the Argentine feeling at the cry of “Come on Argentina!”.

  • ClientYPF
  • IndustryEnergy / Technology
  • DisciplineActivations
  • CountryArgentina
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