Arde designed, produced and coordinated the assembling of Ericsson stand at the Argentina Expo Comm 2010, which took place in one of the most typical venues for fairs and exhibitions in Buenos Aires, La Rural de Palermo.

The 60-square-meter stand had screens and different areas that recreated an atmosphere similar to a coffee store.

The agency was responsible for the setting up and assembling of the stand, as well as the network connections and the merchandising design that was given to the visitors at the stand.
BridgerConway was in charge of recruiting promoters and their uniform design.

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