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Guitig Cultural Roots.

In order to make a positive connection of the brand with its cultural roots, we collected information about Ecuadorian art and we produced illustrations portraying the art in Tigua.

Challenge and Results.

In order to make a positive connection of the brand with its cultural roots, we collected information about Ecuadorian art and we produced illustrations portraying the art in Tigua.

The artists in Tigua, which is a small agricultural region near Cotopaxi Volcano (Guitig’s icon) are well recognized for their paintings of detailed and colorful landscapes. In addition, we communicated the brand’s 105 years of history.

The proposals were developed in 600ml Pet format and in only two flavors for the 700ml glass bottle.

  • ClientGuitig
  • IndustryFood & Beverages
  • DisciplinePackaging Design
  • CountryEcuador
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