The challenge of carrying out design projects based on a handbook consists in developing a dynamic work system. The handbook sets a limit and, at the same time, systematizes the processes.

This limitation involves an effort in achieving product line identity, and its necessary identification among its range, and it also involves maintaining the graphic structure that is used for the line products.

Jumbo Clasico has different categories of daily use products that have similar profiles.
Since 2011 we have been working on 20 projects on a yearly basis.

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