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Petit Avena.

Once more, Livsmart relied on BridgerConway for this launch that included packaging design, communication development and a launch event in Guatemala.

Challenge and Results.

Petit Avena is a new milkshake that contains oats with fruit flavor so it provides a practical nutritious diet. It is a Livsmart product from CBC group healthy beverages sold in Central America, the Caribbean and South America.

Once more, Livsmart relied on BridgerConway for this launch that included packaging design, communication development and a launch event in Guatemala.

We designed the packs for the Banana –Cinnamon and Apple -Cinnamon flavors in the innovative 330ml TetraPak DreamCap format, which comes with a practical cap for easy use. We also designed the 200ml version that comes with a temperature sensitive straw for a better absorption flow of the product.

The campaign consists of a TV spot and graphic pieces that communicate the brand new mix of oats and fruit, its natural property, its easy consumption and its health benefits (fiber, vitamins, iron and calcium).

In addition, we organized a launch event without mentioning the name of the Petit product the company was introducing. Press guests attended the breakfast event where a nutritionist showed different options with nutritional and caloric content for the first meal of the day. Finally, Petit Avena was introduced and the attendants were able to try the new complete, practical and nutritious breakfast option that this product offers.

  • ClientLivsmart
  • IndustryFood & Beverages
  • DisciplinePackaging Design
  • CountryArgentina
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