Stella Artois began to communicate the concept “Host One To Remember”, which reflects the warmness of being received in a cozy environment, such as on trade can be.

So we started working on a range of assets to be included in a global toolkit for on trade. These assets were also thought for the Spiritual Homes: spaces created to fully experience Stella Artois at its best, where the brand will bring to life its heritage concept and meaning to the physical realm.

We developed 11 new assets and settled how to apply the brand in existing POCs, especially for Spiritual Homes. Not only the materials will make the POC a right place that reflects the spirit of the brand, globally experiences and programming were created to be followed by the POCs and make the consumers truly experience the Stella Artois new concept. Try Stella Artois chalice in its best, by following the 9 step pouring ritual; eat perfectly Stella Artois paired signature dishes and other programming made to stimulate the home feeling.

Client

Stella Artois

Industry

Alcoholic Beverages

Discipline

Trade & Industrial Design