BridgerConway developed the brand image for The Miami Football Club soccer team. Starting by designing the badge, then developing the brand manual, and finally creating a conceptual video to launch the image of the newly formed Miami FC to the public.
Challenge and Results.
The badge and shield were designed to reflect Miami's unique culture.
Laid out in the shape of a shield, it represents the team's self-confidence and fighting spirit. The base of the badge features swirls that symbolize the sway of palm trees. The ball-styled globe represents the team's commitment to soccer and reflects Miami as a place that embraces all of the Americas.
The color selection is composed of an intense shade of orange that embodies the adventurous spirit of Miami's community, complementing with a blue base, reminiscent of Miami's infinite skies. It represents the football club's commitment to teamwork and undying sense of purpose.
"Our experience in developing the brand and shield of Miami FC with BC was outstanding. Such an important piece of our vision, the brand needed to transmit our values of feeling local, inclusive and contemporary. On top of that, we added a number of challenging conditions to the mix, such as a low budget and tight schedule. The BC team was attentive, thorough and sensitive to our needs. More than that, the creative solution proved to be right on the spot, and we are extremely satisfied with the end result!"
- Antonio Barreto, CEO of Miami FC.
- DisciplineBranding & Communication
- CountryUnited States