Budweiser is the Official Beer of 2018 FIFA World Cup and launched a limited edition luminous cup that activates with sound, the same offered at the matches in Russia. It's offered as a giveaway obtained with the purchase of two six-pack.
Challenge and Results.
At BridgerConway, the packaging department designed the secondary pack for these cups. Also, the advertising team worked on the trade materials and social media posts to communicate them nationwide.
The agency keeps strengthen its relationship with the brand, with whom it has already worked throughout the region.
- IndustryAlcoholic Beverages
- DisciplinesBranding & Communication, Packaging Design