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YPF Ases al Volante.

For this campaign we introduced the fantasy world of the Ace Drivers series into children’s real world.

Challenge and Results.

For this campaign we introduced the fantasy world of the Ace Drivers series into children’s real world.

Firstly, we designed the sticker album and its stickers, which are given away according to each client’s consumption, at YPF Full gas stations. In the album, we reinforce the most important road safety tips in a didactic and entertaining way, by using games and stories starring Coco , Maxi and the rest of the characters in the series.

After that, we generated an interactive space at the stand that YPF has at Tecnopolis Exhibition.

At this stand we reproduced the gas station shown in the short film ads and brought Maxi to life (he is the robot that serves at the YPF gas station in the series). Also, we generated educational games, the real characters from the series to allow kids to take snaps with them, a karting track to let kids put into practice what they learned, and we set up an office of the National Road Safety Agency, where they can get their first driving license and are acknowledged as real Ace Drivers.

In order to achieve all this, we called in important Argentine engineers and artisans, who brought life to the 3D characters in the series with amazing realism.

  • ClientYPF
  • IndustryEnergy / Technology
  • DisciplinesIndustrial Design, Activations
  • CountryArgentina
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