Bud 66 consumers, Paraguay’s best-selling premium beer, are always looking to express and show themselves exceptionally, without fear of being judged. For this reason, the brand commissioned us to design a new limited edition ideal for this target in its most important moment: the night. 

“Glow in the Night” is the concept that joins a set of bottles with phrases that challenge Bud 66 consumers to express their true and unique essence. These phrases are revealed in an innovative way, as the bottle labels are printed with fluorescent ink that can only be read at the favourite moment of these consumers: at night, when lights are off.

The result is a packaging that uses a challenging language and an alternative technology, but not leaving behind the Budweiser spirit and keeps the current Bud 66style alive. 

As a constant evolving brand, Bud 66 always seeks to carry out creative projects in line with its philosophy. In this case, the pack was launched in conjunction with a communication campaign that highlights the innovation of the pack.

Client
Cervepar

Area
Packaging, Publicidad

Country
Paraguay