A market survey about Procter & Gamble diaper leading brand researched the development of a visualization system that would work at all the points of sale by exhibiting the brand and product in a prominent way.

Focusing mainly on the consumer, the idea involved creating a series of elements by using a friendly language following the package codes and product features.

The result was an impressive, sensitive and emotional visualization system that has enhanced the product by using the same language of the brand.

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