BridgerConway contributed to Paso de los Toros brand positioning process as the best thrist quencher. Its claim is “Cut out the sweetness. It doesn´t quench your thirst”, and it has a smart but acid and ironic tone, typical of this brand.

With a new label, Paso de los Toros used a more urban gesture language that generates its own, young and unique identity, emphasizing the irony and fun the brand proposes in its communication campaign.

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