“Corona Rooftop” is an online promotion where consumers uploaded images of their terraces and participated to win a “Corona Sunsets” event at their place.
The winner of the contest would have an exclusive DJ, decoration and lots of beer to celebrate the Sunset in a very special way. We encouraged users to participate through Corona’s Facebook page.

“Gauchos del Mar” are two surfers aimlessly traveling across the country in search for the perfect waves. Our challenge was to document them in order to produce interesting social media material, like videos and pictures of their journey. We narrowed this down to one hashtag that summarized the idea of these perfect endless summer sunsets: #SunsetsNomades.

In addition to this, we covered one of the recent Corona events at Boards & Art. In that occasion, a banjo musician was the main attraction, and our guests could enjoy art and sports at the same time and place.

Client

Corona

Industry

Alcoholic Beverages

Discipline

Social Media & Interactive

Country

Argentina