Andes is new AB InBev brand for the Argentinian market that’s brewed with one of the most pure water of the world from the Andes of Mendoza. The new brand competes at the “core plus” segment and its main features are its source of origin and recipe.

Bridger Conway developed all hard materials both for on and off channels. The first challenge for the agency was to find an element from Mendoza for the brand to own. A location research was done in order to reach two materials: real stone and distressed wood, both combined with metal mesh (seen in the rubbles, here used as stone holder), white ceramics and rusted metal, that brings the copper color of beer.

Using these materials several assets were designed: premium and mainstream racks, coolers and corners. Although playful soft materials where also designed, following the main campaign that uses drawings of the French artist and graphic designer Jean Jullien.

Client

AB InBev Argentina

Area

Trade

Country

Argentina