Brahma Paraguay launched its new product: Brahma Cero, a non-alcoholic beer for those who want to enjoy the taste of beer as well as a healthy lifestyle. In order to communicate this concept we created an integrated campaign, that was adapted to different media formats that went from traditional press to social media posts.

The idea reflects that Brahma Cero transforms an ordinary moment into a better one in only 0.0 seconds. This number is an analogy to the alcohol percentage of the product. We also created graphic ads for all media and the first stage of communication only featured press, OOH and social media posts.

Client

Brahma

Industry

Alcoholic Beverages

Discipline

Branding & Communication

Country

Paraguay