The challenge was to participate in the most popular sports event worldwide with great media exposure. To do this, we generated a 360-degree platform for the Soccer World Cup, with a simple and specific mechanism which worked for all the countries and could be adapted according to needs as well as optimized according to timing and resources.

The purpose was to invite the public in the region to participate in this great international event, sharing the idea of being part of the world’s happiness with friends and Brahma.

Client