The initial kick off of the project was given with the packaging. The agency reworked the structural packaging to give it a fresh and young take. In parallel, the assets for both On and Off Trade were renewed, aligned to Bud 66’s alternative style. With that, Bridger Conway developed a new high-flying global manual to introduce and land the brand into new markets.

Bud 66 also decided to bring Budweiser’s global platform of experiences –worldwide known as BUDX– under the name of BUD66X. Here, all the urban artistic proposals from Bud 66 will coexist. To do this, an execution manual was created to understand how to implement these experiences and how to communicate them.

Finally, the brand’s digital content was updated through guidelines that establish the type of content and tone of voice for its social media, especially for Instagram.

With all of these key elements, Bud 66’s profile was upgraded to connect to a youthful, alternative and trendy audience, which seeks to keep itself always on the move.

Client

Cervepar

Area

Trade – Packaging – Advertising – Brand Identity – Content – Experiences

Country

Paraguay