Bridger Conway designed the POCM Toolkit for Corona Cero & Corona Cero Sunbrew, a non-alcoholic beer that celebrates enjoying life in the sun and allows consumers to have “Sunshine, Anytime” every season.

With the goal of always maintaining the effortless, authentic and aspirational spirit of Corona at every touchpoint, our work also included the challenge of conveying the product’s main differentiators, which are containing vitamin D and being 100% natural ingredients.

To achieve this, our team designed a series of visually striking assets full of the Corona spirit, but at the same time, providing particularities of the brand’s assets related to this innovation to ensure a superior impression everywhere the brand is present.