Corona Tropical
Global Trade Design
Bridger Conway designed the POCM Toolkit for Corona Tropical, the brand's first non-beer beverage: a lightly sparkling ready-to-drink made with 4,5% alcohol and real fruit juice.
Bridger Conway designed the POCM Toolkit for Corona Tropical, the brand’s first non-beer beverage: a lightly sparkling ready-to-drink made with 4,5% alcohol and real fruit juice.
With the aim to always maintain Corona’s effortless, authentic and aspirational spirit in every touchpoint, our work also featured the challenge of transmitting the product’s freshness and natural flavor through the lens of the “tropical” concept.
To achieve it, our team designed a series of visually striking assets made of colored wood and plants patterns to ensure a superior impression in every place the brand is present.