We designed Cusqueña Doble Malta packaging, the latest premium release of the emblematic Peruvian beer brand. Brewed with two high quality malts –Pilsner and Munich that provides a great taste and superior quality–, this new variety has a craft spirit supported by a centenary brewing expertise and legacy.

Highly valued in its country, Cusqueña is recognized for its logo that evokes the Machu Picchu and the stone of the 12 corners, icons of the Inca culture. For this new release the brand was looking forward to refresh its image, strengthening its contemporary profile without forgetting its origin and the brand’s relevance.

Client
Backus

Area
Packaging

Country
Peru