Cusqueña
New Brand Identity
Cusqueña, the iconic peruvian premium beer, commited us to develop a renewal of its visual identity, not only in its packaging but also in the trade executions. To accomplish this mission, we sought to strengthen the contemporary profile of the brand, but without neglecting neither its origin nor legacy.
Cusqueña, the iconic peruvian premium beer, commited us to develop a renewal of its visual identity, not only in its packaging but also in the trade executions. To accomplish this mission, we sought to strengthen the contemporary profile of the brand, but without neglecting neither its origin nor legacy.
Regarding the pack, we worked on the entire family of varieties, achieving a result that proudly manages to share its richness through renewed graphic elements. About the trade, we developed a complete Cusco-inspired toolkit, using typical materials and textures that express themselves in a premium way at the point of sale.