We worked on the new Trade assets Cusqueña, the Peruvian beer brand born in 1908. The main objective was to refresh the brand, keeping both the heritage and its premiumness, typical of this centennial brand.

We traveled to the birthplace of Cusqueña to learn more about: its history and present, how the consumer from the brand is and their points of consuption.

The first step was to establish the design principles that would bring to life to the material mood board. Clear and rustic wood was selected, that provide warmth, to coexist with ancestral pre-Columbian elements.

After 5 months of work, the results were reflected in a Trade book that gathers together more than 25 communication assets –along with its engineering document– organized according to the strategy and segmentation of each Trade POC.

Client

Area
Trade
Advertising

Country
Peru