T.I.D.E. is a creative process developed by Bridger Conway to dive deep into each branding scenario and emerge out of it with outstanding ideas and a brief centered outcome.

It consists of 4 stages:

Think
First, we do an immersive context examination to identify clear meanings and create refreshing concepts.

Investigate
Then we explore design possibilities to surf through the creative waves.

Discover
Once we find the right spot, we go deep to unbury branding treasures.

Establish
Finally, we create guidelines and develop touchpoints to take them to the surface.