Patagonia Solcitra
Bridger Conway designed a set of trade communication assets for this Patagonia new brut IPA edition.
Bridger Conway designed a set of trade communication assets for this Patagonia new brut IPA edition.
Patagonia released Solcitra, a low bitterness fresh summer IPA that celebrates Bariloche outdoor life, where the brand is born. To express the full profile of this beer at the trade, we decided to reflect the mood of the travelers when enjoying in southern Argentina in summer. For that, a scenographic exhibition was designed by using typical elements from the campside, from the traveler mugs to an entrance signage.