Filgood Trade Assets Design
Filgood is a low-malt beer from South Korea. Launched for the young audience segment, it’s chosen for its aroma, freshness and drinkability.
Filgood was Oriental Brewery (part of AB InBev) last launch to the South Korean market. It’s a low-malt beer aimed to a young target audience, with an eye-catching design of an illustration of a yellow whale.
Filgood commissioned Bridger Conway to develop a whole range of off-trade assets to communicate the brand in the whole country. For this, the agency designed 10 different materials specially thought for the South Korean supermarkets and convenience stores.
Client
Oriental Brewery
Area
Advertising – Trade
Country
South Korea