We delved inside the brand’s history to truly comprehend the process that Bryan Do, Hand and Malt’s founder, used to create this craft beer and therefore understand what was attracting South Korean consumers since 2014.

For this identity redesign we made several proposals. The one that was selected at the end was the most representative: the hand was used as a key icon and it was brought to life in all key consumer touchpoints.

The result was a dynamic brand with vibrant and striking colors, ideal for young people, its main target. In parallel, BridgerConway redesigned the On Trade assets, since the brand has its own taprooms where a complete experience is offered, including food and the entire beer portfolio.

Find out more about Hand and Malt on its Instagram official account

Client
ZX Ventures Korea

Area
Identity
Trade
Advertising

Country
South Korea