Hoegaarden Global Trade Toolkit
In this new global set of trade assets, the Belgian beer brand founded in 1445 brought back the white as its main color and the wheat, its principal ingredient, as a distinctive.
In this new global set of trade assets, the Belgian beer brand founded in 1445 brought back the white as its main color and the wheat, its principal ingredient, as a distinctive.
The new communication assets designed for Hoegaarden were inspired in outdoor gardens based on the typical materials and shapes used in these environments, in order to reflect the outdoor life, part of the brand’s purpose.
Both the botanical illustrations and the hexagon shape provide the brand’s signature, part of its unique European heritage.
Client
ZX Ventures
Area
Trade
Country
Global