Hoegaarden revamped its image in South Korea by creating a new VBI & Pack Design. This new era of the brand stands for providing a meaningful “break to awake” your senses. 


The renewal of the pack was done on the brand’s traditional Witbier as well as in the non-alcoholic version (0.0), flavored varieties Rosée, Botanics and Pear, and the new innovation of the brand: “Fruit Brew”, a non alcohol beverage, sweet and fruity. In the trade, the spirit of the new pack was transferred, added to a clear graphic expression that faithfully represents the new “break to awake” manifesto.