The Hoegaarden family continues to grow! The latest launching of their new flavor, Pomelo, is a packaging design that meets the challenge of aligning the consumer with the identification of the featured product and make them part of the big family.

After successfully revamped Hoegaarden’s image in South Korea by creating a new VBI & Pack Design, Oriental Brewery entrusted Bridger Conway the task of expand the identity of the portfolio, with a new flavor that should perfectly adapt to the already developed design of the existing HGD family. The project also demanded to scout and develop an specific illustration line designed to explore different strategies that suit the the best image for the new flavor launching. Primary, secondary and tertiary packaging were created for the successful launch of this new flavor.