Michelob ULTRA
Trade Toolkit & Spiritual Home
Michelob Ultra committed us to develop its current global toolkit for trade. As a result of this work, the project led to another extremely interesting challenge: the creation of the brand’s Spiritual Home.
The conceptual approach we decided to take was to design an "ULTRA Sports Bar": a unique place in its style, well associated with the active profile of the consumer of the brand, and strongly in line with Michelob’s official sponsorship of the most important sports associations as NBA, FIFA, PGA Tour and Williams F1 team.
Michelob Ultra committed us to develop its current global toolkit for trade. As a result of this work, the project led to another extremely interesting challenge: the creation of the brand’s Spiritual Home.