Mike's Hard Lemonade
Global Trade Design
Bridger Conway designed the Off Trade Communication Toolkit for Mike's Hard Lemonade, the ready-to-drink made with vodka and fruit juice.
Bridger Conway designed the Off Trade Communication Toolkit for Mike’s Hard Lemonade, the ready-to-drink made with vodka and fruit juice.
With a casual, playful and irreverent profile, this innovative proposal looks forward to bring all the fruit freshness with the exact amount of alcohol and bubbles to the young target.
The Trade team designed a series of eye-catching assets by using worldwide available simple materials and printed cardboard, in order to simplify the execution in every market the brand will be launched.