Patagonia Brewing Co. requested Bridger Conway a set trade assets to leverage the consumer experience globally by increasing the consumer touchpoints.

Main materials from Patagonia’s microbrewery in Bariloche (natural wood, copper and iron) were taken as an inspiration, in order to transmit the brand’s premiumness.

With that, we designed a full range of assets for On Trade and Off Trade global markets as well for the “Refugios”, the own bars of the brand in Argentina, Uruguay and Paraguay.

Both channel strategy and segmentation to deliver these assets was also established and the designs were documented in technical plans, so they could be executed in every market where the brand needed to be launched.

Client
Patagonia

Area
Trade

Country
Argentina/Global