Time, not money or possessions, is the new luxury and Stella Artois is inviting to savor a life well lived. Some called it “La Dolce Vita”, but the brand name it “The Life Artois”, and you can live it wherever you are.

ZX Ventures requested Bridger Conway to design a set of merchandising items: a cooler bag, a set of coasters and a skimmer/bottle opener. All of these assets were initially thought from “The Life Artois” mindset: an evening with friends at the French Riviera.

Over five months, we worked to achieve an optimal set of products: from the initial sketches to the development of technical drawings, so that it could be produced around the world.

Let’s raise a chalice to this.

Client

ZX Ventures

Area

Brand Experience

Country

Global