In 2016, Stella Artois launched their new campaign, “Host One To Remember”, which invited their consumer to welcome their guests in the warmth of their homes.

With this concept, the brand asked Bridger Conway the development of a Global Toolkit to execute their “Spiritual Homes”, physical spaces crafted to enjoy Stella Artois optimally.

For this, Bridger Conway’s Trade and Communication teams brought to life a range of assets, guidelines and experiences that reflect the brand’s spirit inside a toolkit that allows to execute this Spiritual Homes in all the markets. There, the consumers will be able to enjoy Stella Artois served in their 9-step Ritual, eat dishes pairing with the beer and get brand items inside the cozyness of a unique ambient.