Tropical Sin Filtros (Unfiltered)
New Identity For Innovation
Tropical is the most iconic brand in the Canary Islands for 100 years, and is also #1 in market share and brand power. Now it is introducing its new and most disruptive innovation: Tropical Sin Filtros (Unfiltered).
Tropical is the most iconic brand in the Canary Islands for 100 years, and is also #1 in market share and brand power. Now it is introducing its new and most disruptive innovation: Tropical Sin Filtros (Unfiltered).
Cervecera de Canarias entrusted Bridger Conway with the task of creating an identity that speaks to the existing portfolio, but at the same time brings fresh air and newness with an outstanding design. Primary, secondary packaging and a brand book were created for the successful launch of this innovation.