Unicenter, one of the most important shopping malls in Argentina, requested us the redesign of the outdoor mall signage.

As in the past these signs were just used to inform, the responsibles for this redesign decided to make an impressive update of the signs, besides just giving information, and to give color and life to the outdoor space. It took over a year and a half to complete the signage with a warmer, innovative and ageless image

For that, Bridger Conway worked on 32 types of signs (more than 1420 units) for the parking lot, the interior streets, the ramps and the ten entrances to the shopping mall. Also, outdoor urban furniture were created: taxi stands, security booths, banks and waste baskets.

Client
Cencosud

Area
Trade

Country
Argentina